Dreamscape launched a virtual reality experience for their new film, Alien Zoo, at the Century City Mall in Los Angeles. As a way to spread the word, they partnered with The Social Standard to find influencers who were interested in the VR space to get early access to the activation and create content that would interest their audiences.
5 influencers got a VIP experience and created both video & photo content that resonated with their individual audiences. Once the activation was open to the public, these influencers posted content across their Instagram channel encouraging their audiences to check it out. The event hit maximum capacity each day it was open The event was successful both online and offline thanks to the influencers content. They hit 1.2m impressions and the event was at maximum capacity each day it was open to the public.