Motorola partnered with The Social Standard to help bring the launch of their new motoX to life. The creative vision for this launch comprised the work of famous creative Ryan Schude to create a tableaux vivant in 21 pieces, inspired by the motoX’s 21 mega pixel camera. The shoot took place at Coney Island and The Social Standard was charged with securing top social talent to be in the shoot as well as capture social content for a look behind the scenes. It’s often challenging to find talent who are good behind and in front of the camera, but The Social Standard leveraged their deep relationships in the space to pull 4 top influencers, including iconic professional eater Joey Chestnut, who fit the bill.
In addition to arranging for production time, travel, social content capture and wardrobe, The Social Standard also secured social, digital, name & likeness rights from all the talent.
The campaign was an overwhelming success and the launch of the motoX’s new camera was well received the market against giants like Apple & Samsung. See the full tableau vivant here.