In an effort to increase local tourism, the Chattanooga Tourism Board partnered with The Social Standard to send 6 influencers on a variety of trips highlighting food, adventure, urban & family focused weekends. With the majority of Chattanooga’s tourism stemming from a 100 mile radius, The Social Standard was tasked with finding influencers with audiences that lived within those boundaries. In addition to spreading awareness & excitement about Chattanooga, the brand also wanted to increase their content library for the launch for 4 Chattanooga-focused Instagram accounts.
As such, all appropriate licenses were arranged for each influencer. This campaign was an overwhelming success as it generated over 4.8M impressions and an abundance of value add Instagram posts, snaps & blogs posts!