For the 2018 World Surf League Pipemasters surf competition in Hawaii, Jeep partnered with The Social Standard to source and activate travel and adventure influencers who created hosted the first ever automotive Instagram Go Live With Me series.

Each influencer was paired with a Jeep Athlete competing at Pipemasters for their Live Streams were tasked with creating content to drive awareness and engagement around the surf competition.

Check out our video case study below.