L’Oreal partnered with The Social Standard to spread awareness & create interesting content around the launch of their Nude Palettes (eye shadow palettes). For this collaboration, we wanted L’Oreal to own the nude palette conversation on Instagram. Instead of focusing on numerous influencers posting 1-2 times, we wanted to deeply engrain L’Oreal into the make-up conversation.
We did this by partnering them with top Fashion, Beauty & Lifestyle influencers to talk about the product non-stop from July –October. During that time, they created original content that inspired, taught & influenced their audience. This was the first time L’Oreal partnered in a long-term fashion with influencers of this size and the results were incredible. Note, this campaign was designed & executed by The Social Standard.
As most large companies, L’Oreal often struggles to keep up with the content consumption demands of their audience, especially because they have such a high bar for every image they share. As such, we partnered them with influencers who created high-quality content so they were able to leverage it on their Instagram, Pinterest & Twitter accounts. They also added influencer’s YouTube How-To Videos to the beauty-video data base on their website.