Long time partner of The Social Standard, Buick wanted to team up to for a content-focused campaign that highlighted several new vehicles. The goal of the partnership was to create seasonally relevant, social-first content with top Instagram photographers in all parts of the country. The Social Standard was tasked with finding influencers who could style, produce, secure models & wardrobe and scout locations – not something all influencer can easily manage.
Over the course of 6 months, The Social Standard’s influencers photographed four vehicles in 4 difference cities giving Buick over 100 brand images.
Buick was so happy with the quality of content they received that when Instagram invited them to be a beta partner for the launch of IG Story Ads, they chose to use content from this program in lieu of creating their own.