10 Linkedin Stats Every B2B Marketer Needs to Know

10 Linkedin Stats Every B2B Marketer Needs to Know

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By Jess Phillips, Chief Executive Officer, The Social Standard

After you read these, you’ll understand why we refer to it as “the darling of B2B.” Remember, it’s about connection with the right audience versus large followings.

10 Linkedin Stats Every B2B Marketer Needs to Know

  1. As of January 2023, 60% of global users were aged 25–34, representing younger millennials.
  2. 54% of US users are between the ages of 30 and 50.
  3. 50%+ members’ households earn more than $75,000
  4. 69% of US users are on LinkedIn daily, 15% used it several times a week and another 5% used it once a week.
  5. 4 out of 5 of its 900 million members drive business decisions, according to a study by LinkedIn.
  6. Compared to other social channels, 82% of B2B marketers obtain their greatest success with LinkedIn.
  7. 93% of B2B marketers used LinkedIn for organic social marketing in the 12 months preceding October 2021. And 77% said they saw their best organic results from LinkedIn. Of the 77% of B2B respondents who used paid social media platforms, 75% chose LinkedIn in that same time period, saying it produced the best results.
  8. LinkedIn generated 3.8 billion in ad revenue in 2021, which revenue is expected to increase to 7.7 billion by 2026.
  9. 35% of B2B marketers ranked LinkedIn as the most important social media network overall in 2021. With all that LinkedIn has to offer marketers, it’s no surprise that 97% of B2B marketers use LinkedIn for content marketing.
  10. 31% of senior members on LinkedIn are not on Twitter, 30% are not using YouTube and 21% are not using Instagram.

What do you think? Ready to rethink the platform?

Or perhaps there is another one better suited for you? Read “The Most Relevant B2B Platforms in 2023” to find your ideal B2B platform.


About The Social Standard

The Social Standard is a full-service influencer marketing agency driven by setting the standard for the industry and then reaching even higher. Our team is obsessed with finding the right influencers for our partners. But we are way more than just matchmakers. We are strategists that develop effective campaigns to delight, inspire, entertain and hit business goals. From concept to seamless execution, we work with clients such as Adobe, Zendesk, FiatChrysler, L’Oreal, Motorola, and others, positioning them as pioneers in innovative influencer marketing and helping talent thrive in the creator economy. Want to learn more about our agency’s work? Shoot us an email at partner@sostandard.com. We’d love to collaborate!