How to Hack the Instagram Algorithm and Go Viral

Our Chit Chat Series is back with an insightful conversation between CEO Jessica Phillips and Creative Director Abhish Desai about Instagram’s algorithm update. Users may have noticed a decline in viewership and engagement, however, Abhish has managed to go viral with multiple posts reaching 10M+ views. Fortunately, Abhish is happy to share his secrets to success to help you hack the Instagram algorithm and go viral!

Watch the video to see how brands and creators should adapt to the new changes, what Instagram tool Abhish has been using, and how you can use creators to boost overall performance.

Scale Your Influencer Marketing

The Social Standard is a full-service influencer marketing agency driven by setting the standard for the industry and then reaching even higher. Our team is obsessed with finding the right influencers for our partners. But we are way more than just matchmakers. We are strategists that develop effective campaigns to delight, inspire, entertain and hit business goals. From concept to seamless execution, we work with clients such as Adobe, FiatChrysler, L’Oreal, Motorola, and others, positioning them as pioneers in innovative influencer marketing and helping talent thrive in the creator economy. Want to learn more about our agency’s work? Shoot us an email at We’d love to collaborate!